Targeting AI

Hosts Shaun Sutner, TechTarget News senior news director, and AI news writer Esther Ajao interview AI experts from the tech vendor, analyst and consultant community, academia and the arts as well as AI technology users from enterprises and advocates for data privacy and responsible use of AI. Topics are related to news events in the AI world but the episodes are intended to have a longer, more ”evergreen” run and they are in-depth and somewhat long form, aiming for 45 minutes to an hour in duration. The podcast will occasionally host guests from inside TechTarget and its Enterprise Strategy Group and Xtelligent divisions as well and also include some news-oriented episodes featuring Sutner and Ajao reviewing the news.

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Episodes

Tuesday Jun 17, 2025

In this episode of the Targeting AI podcast, Shaun Sutner and Esther Ajao interview Alan Trefler, founder and CEO of Pegasystems, discussing the evolution of AI technology, particularly generative AI, and its integration into business processes. Trefler shares insights on the differences between design time and runtime applications of AI, the importance of workflow engines, and the challenges of AI safety and reliability. He emphasizes the need for collaboration between AI and human expertise, and outlines Pegasystems' roadmap for effectively using AI in business process automation and legacy transformation.
Featuring: Alan Trefler, founder and CEO, Pegasystems.
In today's episode, we cover how:
GenAI has significantly advanced Pegasystems' offerings.
GenAI coaches differ from traditional generative AI assistants by focusing on design time.
Design time is crucial for ensuring reliable AI outcomes in business settings.
GenAI can enhance business process automation by streamlining workflows.
References:
Pegasystems expands agentic AI for business automation | TechTarget
Pegasystems expands generative AI in CX, BPA cloud platform | TechTarget
Pegasystems unveils AI assistant for knowledge management | TechTarget
CRM and BPM vendor Pegasystems adds new AI features | TechTarget
To learn more about AI and Pegasystems, check out Informa TechTarget news sites, including SearchCustomerExperience and SeachEnterpriseAI
To watch video clips from our podcast, subscribe to our YouTube channel, @EyeonTech.

Tuesday Jun 03, 2025

Nvidia's hardware strategies are powering AI technologies. Recently, networking has become the critical backbone of modern AI systems. In today’s episode, Kevin Deierling provides practical insights for enterprises looking to implement AI technologies effectively. Deierling contrasts traditional data centers with the emerging concept of AI factories, revealing how these specialized environments are reshaping enterprise computing.
Featuring: Kevin Deierling, senior vice president of networking, Nvidia.
In today's episode, we cover:
Nvidia hardware and software approach
AI factories and data centers
Agentic AI and the shift toward complex reasoning
and more.
To learn more about AI and Nvidia, check out SearchEnterprise AI.
To watch video clips from our podcast, subscribe to our YouTube channel, @EyeonTech.
References:
Nvidia AI platform for cloud GPU providers widens supply
Nvidia, AMD and others tout partnership with Saudi Arabia
Nvidia aims at agents, physical AI with reasoning models

Tuesday May 20, 2025

Generative AI has led to many fears about the workforce. However, for work management platform vendor Asana, GenAI and agentic AI can be effective tools in the workforce. Instead of replacing humans, AI technology can work alongside humans. Despite the potential for collaboration, not all tasks require the use of AI technology.
Featuring: Saket Srivastava, CIO of work management platform, Asana.
In today's episode, we cover:
The collaboration between AI technology and humans
Employees need training and support in AI
How GenAI can significantly improve project management tasks
and more.
To learn more about AI and Asana, check out SearchEnterpriseAI.
To watch video clips from our podcast, subscribe to our YouTube channel, @EyeonTech.
References:
Project management vendor Asana brings AI to Work Graph
6 of the top change management applications
Connected workspace apps improve collaboration management

Monday May 05, 2025

As an AI writing assistant, Grammarly has used AI technology from its inception. The popularity of large language models has led to a shift in which the writing assistant vendor moved from natural language processing to including large language models to help enterprise employees improve their writing as they work. This has led Grammarly to see a possibility in the part it can play in transforming the future of work.
Featuring: Luke Behnke, head of Enterprise Product at Grammarly, an AI-powered assistant writing platform.
In today’s episode, we cover:
Grammarly’s AI evolution
Agentic AI and the future of work
AI technology as an assistant and not a replacement for work
and more.
To learn more about AI and Grammarly, check out SearchEnterprise AI.
To watch video clips from our podcast, subscribe to our YouTube channel, @EyeonTech.
References:
Grammarly AI and an update to the writing tool
What will be the future of the workplace?
Top 4 AI writing tools for improved business efficiency

Tuesday Apr 22, 2025

A key truth about AI is that regulation has long lagged innovation. However, this has not removed the responsibility of enterprises to deploy AI systems responsibly or for AI vendors to create responsible systems. What are the key metrics to understanding a safe AI system?
Featuring: Stuart Battersby, CTO at Chatterbox Labs, vendor of a quantitative AI risk metrics platform, and Danny Coleman, CEO at Chatterbox.
In today’s episode, we cover:
The difference between AI safety and responsible AI
The need for standards in AI safety
The future of AI safety in Enterprises
and more.
To learn more about responsible AI, check out SearchEnterprise AI.
To watch video clips from our podcast, subscribe to our YouTube channel, @EyeonTech.
References:
Assessing if DeepSeek is safe to use in the enterprise
EU, U.S. at odds on AI safety regulations
Responsible AI vs. ethical AI: What's the difference?

Tuesday Apr 08, 2025

Industrial AI is less familiar than consumer AI, but represents a critical and growing sector within AI’s influence. What unique AI applications are surfacing in this area?
Featuring: Olympia Brikis, director of Industrial AI research at Siemens
In today’s episode, we’ll cover…
Understanding Industrial AI and its distinctions from consumer AI
AI and, specifically, generative AI adoption at Siemens
The role of digital twins in testing AI recommendations
and more.
To learn more about AI in healthcare, check out Search Enterprise AI.
To watch video clips from our podcast, subscribe to our YouTube channel, @EyeonTech.
References:
CES 2024: Siemens eyes up immersive tech, AI to enable industrial metaverse
How businesses are using AI in the construction industry
Siemens forges digital twin deal with Nvidia for metaverse

Tuesday Mar 25, 2025

Traditional, generative, agentic—in the past couple of decades, AI metamorphosed into an indisposable tool for enterprises wanting to streamline their processes and improve their impact. In this episode, we dive into the different types of AI, best practices for implementation, and the challenges faced in the industry.
Featuring: Deepak Singh, Vice President at AWS
In today’s episode, we’ll cover…
The difference between traditional AI, generative AI, and agentic AI
The role of agentic AI in software development
Best practices for implementing agentic AI
and more!
To learn more about agentic AI, check out Search Enterprise AI.
To watch the video version our podcast, subscribe to our YouTube channel, @EyeOnTech.
References:
AWS intros new foundation model line and tools for Bedrock
Amazon Q, Bedrock updates make case for cloud in agentic AI
Amazon to spend $100B on AWS AI infrastructure

Tuesday Mar 11, 2025

In the couple of years since the popularization of ChatGPT, generative AI technology has quickly taken hold in the legal profession.
It has backfired in some cases, such as when an attorney filed a legal brief written with ChatGPT's help and the AI platform hallucinated some of the cases in the brief. That case and others have led some law firms to block general access to AI tools. Most recently, Hill Dickinson, a law firm in the U.K., asked its staff not to use generative AI tools like ChatGPT.
Many law firms are using generative AI tools, and some even market their own AI systems. AI vendors are also partnering with law firms and companies in the legal profession. In February, LexisNexis and OpenAI agreed to integrate OpenAI's large language models across its products.
The success, and uncertainty, surrounding AI tools in the legal profession led James M. Cooper and Kashyap Kompella to write the book A Short and Happy Guide for Artificial Intelligence for Lawyers. Cooper is a law professor at California Western School of Law, while Kompella is CEO of AI analyst firm RPA2AI Research.
In the book, Cooper and Kompella explore how lawyers can understand and use AI technology.
"We saw an urgent need to upskill lawyers on AI," Kompella said on the latest episode of Informa TechTarget's Targeting AI podcast. "How do you move AI ethics and responsible AI into practice? You have to move them through lawyers. Lawyers are a big part of that equation."
Kompella and Cooper argue that while numerous books for lawyers about AI exist, few focus on using the technology ethically.
The authors also argue that while the legal profession has traditionally been slow to adopt new technologies, it can benefit from AI for several reasons. For example, AI technology can provide access to legal services for those in underserved areas like rural communities in the United States, Cooper said.
"AI can be a game changer in terms of provision of legal services," he said.
However, providing more education is the key to helping legal professionals understand AI technology.
"The law school curriculum is not teaching AI or any technologies to the students, so there is a huge skill gap," Kompella said.
Cooper added, "The skill sets of prompt engineering, of knowing how to use these AI tools and the dangers that come with them, should be rote in law schools now right from the first year. Those law schools around the world that embrace this idea are future-proofing their students. They're not going to have to play catch up."
Esther Shittu is an Informa TechTarget news writer and podcast host covering artificial intelligence software and systems. Shaun Sutner is senior news director for Informa TechTarget's information management team, driving coverage of artificial intelligence, unified communications, analytics and data management technologies. Together, they host the Targeting AI podcast series

Tuesday Feb 25, 2025

Without a good data strategy, generative AI becomes unusable technology for enterprises.
This was true when ChatGPT started becoming popular, and it is even more accurate years later.
The most recent example is the AI Chinese startup DeepSeek. While most AI cloud providers like Google, AWS and Microsoft now offer the DeepSeek-R1 reasoning model, many AI experts believe that enterprises might be hesitant to use it due to the data it was trained on.
Despite DeepSeek's R1's innovation, it all comes down to the foundation, said Michelle Bonat, chief AI officer at AI Squared, an AI and data integration platform.
"As GenAI expands and expands ... the fundamentals are the fundamentals," Bonat said on the latest episode of Informa TechTarget's Targeting AI podcast.
She added that while many organizations may have started with GenAI by just putting up a chatbot, many have found that if they do not have good quality data, they might have to pause their GenAI initiatives.
The reason is that the nature of generative AI systems is to produce responses. Therefore, if they do not have good-quality data, they tend to hallucinate.
Thus, Bonat said the growth in GenAI initiatives across organizations has also led to an increase in conversation around data strategy, data quality and data cleanliness.
"They're very much connected," she said. "GenAI has become important in the conversation that connects with data strategy, data quality, data cleanliness and also, ultimately, in responsible AI and governance within the organization."
She added that enterprises should pay attention to data and responsible AI because it benefits their businesses.
"It's a competitive advantage to have responsible AI," she continued. "Customers want AI systems they can trust. ... Being transparent and having responsible AI helps increase your brand reputation."
Esther Shittu is an Informa TechTarget news writer and podcast host covering artificial intelligence software and systems. Shaun Sutner is senior news director for Informa TechTarget's information management team, driving coverage of artificial intelligence, unified communications, analytics and data management technologies. Together, they host the Targeting AI podcast series.
 

Tuesday Feb 11, 2025

While some vendors are working to ensure large language models become better at reasoning, other AI vendors are making them compatible in multiple languages.
Writer is a provider of a full-stack generative AI platform for enterprises.
While the vendor provides a generative AI platform that enterprises can use to build generative AI capabilities into their workflows, it also offers a family of LLMs: Palmyra. The models support text generation and translation in numerous languages, including Spanish, French, Hindi and Russian.
"Multilingual training data and models that can be as good in dozens of other languages as they are in English is something everybody should strive for," said Writer cofounder and CEO May Habib on a recent episode of Informa TechTarget's Targeting AI Podcast. Writer also uses large volumes of synthetic data to help build legal confidence in generative AI technology, Habib said.
Writer also publishes data on how its models score for bias and toxicity.
"We really want to make sure that we are compliant with folks' ESG [equity, sustainability and governance] guardrails and guidelines," Habib said.
Writer recently raised $200 million in series C funding, bringing its valuation to $1.9 billion.
Esther Shittu is a TechTarget Editorial news writer and podcast host covering artificial intelligence software and systems.
 

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